Hi there, I’m Valerie. I’m a digital marketer and a graphic/web designer based in New York City.
I’m all about branding, books, and bunnies.
It all started with my determination to create the best Neopets page to have ever existed. Yep, I taught myself HTML/CSS at the age of nine just so my Cybunny could live its best life on a decked out Neopets page.
From then on, I followed the digital space from platform to platform and took each of them apart to understand how it worked, why it worked, and how I could use those tools to create something that both stands out and drives results.
I’ve worked at a bunch of arbitrary but interesting places: on the boardwalk, Chipotle, a Korean spa, a startup focused on creating an AI to study cognitive marketing—I’ve even managed a bubble tea store. It sounds like none of these have any correlation, but I learned a lot about the buyer’s journey and brand loyalty through interactions alone (and met a bunch of kickass people!).
I’m currently at Little, Brown Books for Young Readers as the digital marketing associate. I have the honor of managing the young adult community, NOVL, where I get to take my whacky ideas and put them into motion.